Hong Kong — Building & backing what's next in commerce
Entrepreneur, strategic advisor & angel investorshaping the future of digital commerce.
Fabian Ouwehand builds and scales social commerce businesses at the frontier of TikTok, Douyin, and live shopping. He shipped his first company at 16, ran venture investing for a deep-tech fund in Singapore at 22, and by 2016 was inside Douyin's earliest creator economy — founding UPLAB, one of the first Western-operated agencies working directly with ByteDance's original wave of creators. He went on to co-found MANYCREATORS, scaling it into a 100M+ monthly-impression TikTok creator network before its acquisition by HSE, one of Europe's largest live commerce groups, where he led social commerce strategy. Now Co-Founder & CEO of ForReal, he advises brands entering social commerce and backs founders building the creator economy's next chapter.
Advisory
Industry advisor specializing in social commerce, TikTok Shop strategy, and scaling brands from first sale to global.
Angel Investments
Backing early-stage bets in the Creator Economy, Social Commerce, and Agentic Commerce — AI agents that shop autonomously on your behalf.
Track Record
10 Years in Social Commerce
Strategy and operations across the creator economy, TikTok Shop, and live commerce — 2016 to present.
UPLAB
Founder — Shenzhen, China
Founded one of the first Western-operated MCN agencies inside Douyin, working with ByteDance's earliest wave of creators as its social commerce features went live.
MANYCREATORS
Co-Founder — Pan-European
Scaled a TikTok-first creator network to 100M+ monthly impressions across Europe, building the social commerce playbook that led to its acquisition by HSE in 2022.
HSE (Home Shopping Europe)
Senior Director, Social Commerce — Europe
Led social commerce strategy and operations for one of Europe's largest live commerce groups, translating creator-economy growth into repeatable retail operations.
ForReal
Co-Founder & CEO — Present
Building what's next at the intersection of social and agentic commerce.
Portfolio
Ventures & Projects
A connected stack spanning talent, media, AI-driven scale, and commerce.
Talent
socialcommercejobs.com
The premier job board connecting top talent with leading brands and agencies in the social commerce ecosystem.
Media
socialcommercedaily.com
Daily curation of high-impact news, insights, and trends driving the global social commerce space.
Platform
socialscale.ai
Next-gen AI-driven scaling platform empowering creators and commerce brands to automate and amplify growth.
Commerce
likedby.com
Social curation and product recommendation platform bridging creator influence with seamless e-commerce checkout.
Credibility
In The News
Live press mentions, pulled in real time.
Get in touch
Let's build what's next
Pitching a deal, exploring an advisory fit, or just want to talk social commerce — the line is open.