I'm a social commerce pioneer with over 8 years experience in the industry in China & Europe. I have helped leading brands such as Bytedance, Tencent, TikTok, Amazon, Samsung, Puma, Canon, WeChat, Unilever, Zalando, AboutYou among others with their social commerce strategy and operations.

I've led companies and teams that contributed to the development of the social commerce industry. My accomplishments include pioneering some of the earliest UGC Ads in China and Europe, managing hundreds of top European TikTok creators, exponentially growing corporate creator channels like deliziös (youtube) to multi-million reach, and developing Europe's first live shopping app, operating over 5000 shows in 2 years, including highlights such as a 27% sales conversion rate from view to sale during livestreams.

Today, I'm full focussed on building ForReal. An AI powered social shopping marketplace where creators share their shopping recommendations.

Leveraging our technology at ForReal, we support businesses on scaling their marketing and sales through micro-influencer marketing and live shopping operations.

👀 I'm regularly featured in The Newyork Times, Bloomberg, TechCrunch, Business Insider, Adweek, The Verge, Mashable, The Newyorker, South China Morning Post, TheNextWeb, WGSN, JingDaily and more on topics such as TikTok, China, Social Commerce, Creator Economy, Live Shopping and Live Streaming.

⏪ Previously: Senior Director Social Commerce at HSE, responsible for building the future of our $1b+ live commerce business having creators, content and commerce at its core, Creator Manager in Europe & China, managing over 50 creators, specifically in short video and live streaming, reaching hundreds of millions monthly. Prior to that, I've worked in Singapore as an Accelerator Manager in Venture Capital and a Product Manager in Real Estate.

💡 Passionate about building ventures, mental health, creator economy, mentorship, social commerce, live commerce, video commerce etc.

🏡 Over the past 8 years, I've lived and worked in cities like Hong Kong, Singapore, Shenzhen, Tallinn, Berlin, Amsterdam & Munich.